What our customer needed
In 2002, Citibank (now part of Citigroup) celebrated 100 years of business in Asia. The centenary gave rise to a major programme of public relations initiatives and customer-focused events. It was decided that a commemorative book would be a suitable way to mark the centenary, as it would act as a long-lasting reminder of the company’s great progress and history in the Asian region.
Citibank believed that an immaculately researched, beautifully designed and lavishly illustrated book would communicate the impact that the company has had on the region.
How EDM helped Citibank realise their goal
Citibank asked EDM to develop an editorial and design concept for the book. Once this was approved by Citibank, EDM commissioned an experienced author. Our editorial and design process was very detailed and included researching archival material, arranging interviews, sourcing suitable photographs and finalising all content for the book. After close collaboration with Citibank on the content of the book, it was then subject to a strict, multi-level approval process.
After the content was approved, EDM ushered the project through the production process, including colour separation, printing and binding. At all stages quality control was of great importance and EDM’s experienced production team ensured that all processes were carried out to the highest possible standard.
Once the book was ready for delivery, EDM’s logistics department was responsible for the time sensitive delivery of the book to dozens of locations across the Asia-Pacific region. In addition to supplying the book to Citibank’s offices, EDM made the book available through bookshops and online retailers.
Due to EDM’s successful production and delivery of this landmark publication, Citigroup has chosen to work with us on several other projects such as The Adventures of Agent Penny and Will Power. The most recent project was another commemorative book, Celebrating the Past, Defining the Future: 200 Years Citi, celebrating the bicentenary of the entire company. This was a massive undertaking and once again EDM delivered a quality book, on budget and to schedule.